Informational transparency through social network services become the foundational reality to the contemporary management. To maintain competitive edge in this changing world, every stakeholder of a firm including managers, employees, customers, shareholders, government, and communities should collaborate and help each other live the principle of authenticity.
Yoon, J. and Lee, S. (2016), "What Makes Employees Zealous Supporters of Their Firm’s CSR Initiative? The Role of Employees’ Perceptions of Their Firm’s CSR Authenticity", Advances in Group Processes (Advances in Group Processes, Vol. 33), Emerald Group Publishing Limited, pp. 93-126. https://doi.org/10.1108/S0882-614520160000033004Download as .RIS
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