Although some of my ideas have been mentioned by others, they were not been described in much detail, nor were they tested. My hope is that this chapter will promote new theory and research on the performance benefits of sponsorship, a topic that has been largely ignored in recent years.
Many thanks are owed to Ms. Ranjani Krishnan, who worked closely with me to find, read, and discuss the literature on recruiting source effects. I would also like to thank several undergraduates, including Sheri Booth, Rebekah Greenebaum, Morris Isaacson, Jennifer Leiter, Theodore Requa, and Tara Shetye, who helped me to carry out research exploring some of the ideas presented in this chapter.
Moreland, R.L. (2015), "Recruiting Source Effects: A Social Psychological Analysis", Advances in Group Processes (Advances in Group Processes, Vol. 32), Emerald Group Publishing Limited, pp. 123-148. https://doi.org/10.1108/S0882-614520150000032005Download as .RIS
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