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Identity-Based Motivation: Core Processes and Intervention Examples

Motivational Interventions

ISBN: 978-1-78350-555-5

ISSN: 0749-7423

Publication date: 14 November 2014



People interpret situations and difficulties in ways that are congruent with the currently active identities and prefer identity-congruent to identity-incongruent actions. When action feels identity-congruent, experienced difficulty highlights that the behavior is important and meaningful. When action feels identity-incongruent, the same difficulty suggests that the behavior is pointless and “not for people like me.”



Oyserman, D. (2014), "Identity-Based Motivation: Core Processes and Intervention Examples", Motivational Interventions (Advances in Motivation and Achievement, Vol. 18), Emerald Group Publishing Limited, Bingley, pp. 213-242.



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