TY - CHAP AB - Entrepreneurs are action takers. This paper presents an agent-based model illustrating entrepreneurial action choices between rhetoric and action during the very early stages (pre-formal alliance) of an entrepreneur's journey. Environmental factors, inertia, entrepreneurial conation preferences, the context-for-learning, and identified opportunities are all factors that will influence action choices both separately and in configurations. In virtual experiments, we examine the length of time it takes entrepreneurs to reach the stage for opportunity commitment, based on their skills and conation profiles. From the computer simulation, we determined that certain entrepreneurial profiles do make a difference in the overall effectiveness and efficiency of reaching an opportunity commitment. In general, an entrepreneur is more effective in reaching opportunity commitment if the entrepreneur has either a high skills profile, or a high conation profile, while the combination of high-level skills and conation profiles do not provide any real advantage. A high skills profile proves to create the greatest advantage of reaching opportunity commitment in the shortest length of time. VL - 12 SN - 978-1-84855-877-9, 978-1-84855-876-2/0749-6826 DO - 10.1108/S0749-6826(2010)0000012011 UR - https://doi.org/10.1108/S0749-6826(2010)0000012011 AU - Black Janice A. AU - Oliver Richard L. AU - Paris Lori D. ED - Ron Sanchez ED - Aimé Heene PY - 2010 Y1 - 2010/01/01 TI - Modeling entrepreneurial action choice: from intent through rhetoric to action T2 - Enhancing Competences for Competitive Advantage T3 - Advances in Applied Business Strategy PB - Emerald Group Publishing Limited SP - 201 EP - 233 Y2 - 2024/04/23 ER -