TY - CHAP AB - Abstract Albert O. Hirschman famously wrote against parsimony. He wanted to complicate economics. The locus of these complications was often individual behavior. This paper makes three arguments about such complications. The first is that the growing experimental evidence on individual behavior broadly supports many of Hirschman’s proposed complications. In particular, there is evidence of preference change under “reflection.” Second, I argue that there is experimental evidence of both “good and bad” preference change in market society. The third is that the policy of “nudging” would not sit well with Hirschman. “Nudging” is a return to the “parsimonious” instinct in economics; and it misses the real implications for policy of the insights from behavioral economics, which, of course, are more complex. VL - 34B SN - 978-1-78560-962-6, 978-1-78560-961-9/0743-4154 DO - 10.1108/S0743-41542016000034B006 UR - https://doi.org/10.1108/S0743-41542016000034B006 AU - Heap Shaun P. Hargreaves PY - 2016 Y1 - 2016/01/01 TI - “Good and Bad” (not “Good or Bad”): Albert O. Hirschman as a Behavioral Economist T2 - Research in the History of Economic Thought and Methodology T3 - Research in the History of Economic Thought and Methodology PB - Emerald Group Publishing Limited SP - 161 EP - 174 Y2 - 2024/04/19 ER -