TY - CHAP AB - Abstract In small group settings, is it the position in social networks or the content of communication that constitutes a leader? Studies focussing on the content suggest that leadership consists in creating and promoting meanings, whereas studies focussing on the connections stress that it is the network position that ‘makes a leader’. These two dimensions of leadership communication style have not been compared yet. To fill this gap, this chapter applies an emerging approach – socio-semantic network analysis – to jointly consider the content of, and the connections, in leaders' communication. Using a multisource dataset, we empirically study the social network positions (social network analysis) and the content of communication (semantic network analysis) of three leaders in a creative collective. Our findings reveal that different styles of leadership make diverse use of the content and the connections in a small group. The academic and practical implications are outlined. VL - 42 SN - 978-1-80043-236-9, 978-1-80043-237-6/0742-3322 DO - 10.1108/S0742-332220200000042004 UR - https://doi.org/10.1108/S0742-332220200000042004 AU - Basov Nikita AU - Antonyuk Artem AU - Hellsten Iina ED - Gino Cattani ED - Simone Ferriani ED - Frédéric Godart ED - Stoyan V. Sgourev PY - 2020 Y1 - 2020/01/01 TI - Content or Connections? Socio-Semantic Analysis of Leaders' Communication Styles in a Creative Collective T2 - Aesthetics and Style in Strategy T3 - Advances in Strategic Management PB - Emerald Publishing Limited SP - 101 EP - 118 Y2 - 2024/09/19 ER -