TY - CHAP AB - Abstract The authors examine how firms can achieve organizational ambidexterity, that is, how they can successfully engage in concurrent exploitation of existing competencies and exploration of new competencies in their search for new products. Existing research has identified three enablers to manage these fundamentally different activities: temporal separation, structural separation, and the creation of context. Studying the strategic orientation, organization design, and performance of a unique sample of mid-sized German manufacturing firms, the authors find that the controlled interplay of decentralized decision making and formalized processes and goals is another effective means to manage the challenges of pursuing an innovation strategy balancing both exploitative and exploratory activities. The findings of this study suggest that this balanced control constitutes a fourth enabler of ambidexterity. VL - 40 SN - 978-1-78756-329-2, 978-1-78756-330-8/0742-3322 DO - 10.1108/S0742-332220180000040004 UR - https://doi.org/10.1108/S0742-332220180000040004 AU - Aschenbrücker Karl AU - Kretschmer Tobias PY - 2018 Y1 - 2018/01/01 TI - Balanced Control as an Enabler of Organizational Ambidexterity T2 - Organization Design T3 - Advances in Strategic Management PB - Emerald Publishing Limited SP - 115 EP - 144 Y2 - 2024/04/23 ER -