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A Behavioral (Simonian) Perspective on (Behavioral) Strategic Management Research

Behavioral Strategy in Perspective

ISBN: 978-1-78756-348-3, eISBN: 978-1-78756-347-6

ISSN: 0742-3322

Publication date: 21 September 2018


This paper reflects on the evolution of implicit and explicit behavioral ideas in the field of strategic management using Herbert Simon’s scholarship as a starting point, that is, his emphasis on empirically driven; interdisciplinary theorizing allowing and enabling two-way street learning. We argue that historically, there were plenty of behavioral ideas embedded in the field and, together with the recent movement towards explicit “behavioral strategy,” these provide several possible paths for future developments in strategic management research. In the spirit of broadening the tent for behavioral strategy in the future (Hambrick & Crossland, 2018), we suggest some topics and approaches for behavioral strategy in empirically driven, interdisciplinary directions which allows also for two-way street learning between concepts and real-world strategic phenomena.



Augier, M. and Dew, N. (2018), "A Behavioral (Simonian) Perspective on (Behavioral) Strategic Management Research", Behavioral Strategy in Perspective (Advances in Strategic Management, Vol. 39), Emerald Publishing Limited, Bingley, pp. 51-67.



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