The struggle for respectability in economics was repeatedly frustrated by the difficulty of discovering a formulation that honored the litany of economics while fitting the observations of real strategy making. The future seems likely to be more of the same, a combination of efforts to secure recognition through emulation of the standards and barriers to entry that characterize established disciplines, and of exploratory gambits that are mostly destined to be forgotten. The optimal balance is likely to be as elusive as it is in other domains.
I am grateful for the comments of Mie Augier and Roderic March.
March, J.G. (2018), "Some Thoughts on the Development of Disciplines, with Particular Attention to Behavioral Strategy", Behavioral Strategy in Perspective (Advances in Strategic Management, Vol. 39), Emerald Publishing Limited, Bingley, pp. 13-21. https://doi.org/10.1108/S0742-332220180000039001
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