TY  - CHAP
AB  - Abstract Business model research has long focused on external triggers, drivers, and enablers of business model adoption. What is less well known is how business models are adopted in practice. Using a conceptual framework developed by Baden-Fuller and Mangematin, we propose 16 ideal types of business models. Based on a qualitative comparative analysis of 77 businesses, we explore the antecedents of these business model types, paying particular attention to multi-sided models, which are growing in prominence, and require businesses to manage complexity and interdependencies. Surprisingly, our analyses reveal that tools developed to support business design, creativity, or visualization were systematically absent from the operationalization of complex, multi-sided business models. The paper contributes to our understanding in three ways: (1) it reveals how businesses with complex, multi-sided models are crafted using heuristics rather than rational business model design tools, (2) it highlights consistent relationships between the practices employed during business creation/reconfiguration and the business models that are adopted, and (3) it opens fruitful research avenues to develop tools to support heuristics in business design and implementation.
VL  - 33
SN  - 978-1-78560-462-1, 978-1-78560-463-8/0742-3322
DO  - 10.1108/S0742-332220150000033021
UR  - https://doi.org/10.1108/S0742-332220150000033021
AU  - Rumble Ryan
AU  - Mangematin Vincent
PY  - 2015
Y1  - 2015/01/01
TI  - Business Model Implementation: The Antecedents of Multi-Sidedness
T2  - Business Models and Modelling
T3  - Advances in Strategic Management
PB  - Emerald Group Publishing Limited
SP  - 97
EP  - 131
Y2  - 2024/04/19
ER  -