Originality/value – I conclude that historical analyses reveal the nature of competition not only among firms but also among alternative business models where traditional strategy research rarely covers.
Leblebici, H. (2012), "The Evolution of Alternative Business Models and the Legitimization of Universal Credit Card Industry: Exploring the Contested Terrain where History and Strategy Meet", Kahl, S.J., Silverman, B.S. and Cusumano, M.A. (Ed.) History and Strategy (Advances in Strategic Management, Vol. 29), Emerald Group Publishing Limited, Bingley, pp. 117-151. https://doi.org/10.1108/S0742-3322(2012)0000029009Download as .RIS
Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited