Findings/originality/value – The chapter argues that the field of strategy would benefit from allocating more effort on building causal generalizations inductively from well-researched case studies, seeking to establish the boundary conditions of emerging generalizations. It articulates a comparative research program that outlines such an approach for the arena of industry and firm evolution studies.
Murmann, J.P. (2012), "Marrying History and Social Science in Strategy Research", Kahl, S.J., Silverman, B.S. and Cusumano, M.A. (Ed.) History and Strategy (Advances in Strategic Management, Vol. 29), Emerald Group Publishing Limited, Bingley, pp. 89-115. https://doi.org/10.1108/S0742-3322(2012)0000029008Download as .RIS
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