TY - CHAP AB - Originality/value – This result extends the literature's understanding of platform strategy. VL - 29 SN - 978-1-78190-024-6, 978-1-78190-025-3/0742-3322 DO - 10.1108/S0742-3322(2012)0000029006 UR - https://doi.org/10.1108/S0742-3322(2012)0000029006 AU - Cusumano Michael A. ED - Steven J. Kahl ED - Brian S. Silverman ED - Michael A. Cusumano PY - 2012 Y1 - 2012/01/01 TI - Platforms Versus Products: Observations from the Literature and History T2 - History and Strategy T3 - Advances in Strategic Management PB - Emerald Group Publishing Limited SP - 35 EP - 67 Y2 - 2021/01/20 ER -