TY  - CHAP
AB  - This chapter advances the notion of projects of passion as a class of phenomena for which profit seeking is secondary to the pursuit of a “calling.” Drawing on a comparative case analysis of seven temporary art projects realized over 35 years by renowned artist-entrepreneurs Christo and Jeanne-Claude, it defines a theoretical model of the unique elements and aspects of the process through which projects of passion unfold. In the model, freedom and novelty are singled out as unique drivers of project motivation, individual business models and rhetorical strategies as process mechanisms, and authenticity and impact (the aesthetic, social, and economic value appropriated by third parties) as project outcomes. The chapter concludes with implications for the strategic management of projects and opportunities for further research.
VL  - 28
SN  - 978-1-78052-193-0, 978-1-78052-192-3/0742-3322
DO  - 10.1108/S0742-3322(2011)0000028022
UR  - https://doi.org/10.1108/S0742-3322(2011)0000028022
AU  - Svejenova Silviya
AU  - Strandgaard Pedersen Jesper
AU  - Vives Luis
ED  - Gino Cattani
ED  - Simone Ferriani
ED  - Lars Frederiksen
ED  - Florian Täube
PY  - 2011
Y1  - 2011/01/01
TI  - Projects of Passion: Lessons for Strategy from Temporary Art
T2  - Project-Based Organizing and Strategic Management
T3  - Advances in Strategic Management
PB  - Emerald Group Publishing Limited
SP  - 501
EP  - 527
Y2  - 2024/04/25
ER  -