TY  - CHAP
AB  - The paradigmatic separation of the strategy and identity literatures constitutes an ongoing problem for the extension of either into more global contexts. The theorization proposed in this chapter presents rhetoric as the means by which the ‘strategy work’ of reimagining future options and the ‘identity work’ of reformulating the meaning of past actions may be integrated in the present moment. By locating both strategy work and identity work within the continuity of experience, we suggest that scholars will be better able to develop theoretically integrated, empirically grounded and globally relevant studies of strategy.
VL  - 27
SN  - 978-1-84950-898-8, 978-1-84950-899-5/0742-3322
DO  - 10.1108/S0742-3322(2010)0000027008
UR  - https://doi.org/10.1108/S0742-3322(2010)0000027008
AU  - Sillince John A.A.
AU  - Simpson Barbara
ED  - Baum Joel A.C.
ED  - Joseph Lampel
PY  - 2010
Y1  - 2010/01/01
TI  - The strategy and identity relationship: Towards a processual understanding
T2  - The Globalization of Strategy Research
T3  - Advances in Strategic Management
PB  - Emerald Group Publishing Limited
SP  - 111
EP  - 143
Y2  - 2024/04/25
ER  -