We explore the simultaneous influence of activist organizations and corporations on institutional change. Focusing on protests, campaign contributions, and lobbyists as the strategies used by activist organizations and corporations to influence institutional change, we study the dynamics between movements and counter-movements and their influence on the probability of institutional change. In the context of the US tobacco industry, the results shed light on the effectiveness of these strategies and uncover potential moderators of this relationship. Overall, we demonstrate the simultaneous and asymmetric effects of activist organizations and corporations that use conspicuous and inconspicuous strategies to change institutions.
We would like to thank the volume editors, Forrest Briscoe, Brayden King, and Jocelyn Leitzinger, as well as an anonymous reviewer for their insightful comments. Comments and suggestions from Rodolphe Durand, Candace Jones, Xavier Martin, Christopher Marquis, Renate Meyer, William Ocasio, and Patrick Vermeulen helped us improve this study. We also thank participants of the 2015 NIT workshop in Vienna, participants of the 2015 EGOS and Academy of Management Conferences, and seminar participants at Cornell University and Tilburg University for their insightful comments.
Aranda, A.M. and Simons, T. (2018), "On Two Sides of the Smoke Screen: How Activist Organizations and Corporations Use Protests, Campaign Contributions, and Lobbyists to Influence Institutional Change", Briscoe, F., King, B.G. and Leitzinger, J. (Ed.) Social Movements, Stakeholders and Non-Market Strategy (Research in the Sociology of Organizations, Vol. 56), Emerald Publishing Limited, Bingley, pp. 261-315. https://doi.org/10.1108/S0733-558X20180000056011
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