TY  - CHAP
AB  - Abstract How can organizations use strategic frames to develop support for illegal and stigmatized markets? Drawing on interviews, direct observation, and the analysis of 2,497 press releases, I show how pro-cannabis activists used distinct framing strategies at different stages of institutional development to negotiate the moral boundaries surrounding medical cannabis, diluting the market’s stigma in the process. Social movement organizations first established a moral (and legal) foothold for the market by framing cannabis as a palliative for the dying, respecting moral boundaries blocking widespread exchange. As market institutions emerged, activists extended this frame to include less serious conditions, making these boundaries permeable.
VL  - 56
SN  - 978-1-78754-349-2, 978-1-78754-350-8/0733-558X
DO  - 10.1108/S0733-558X20180000056004
UR  - https://doi.org/10.1108/S0733-558X20180000056004
AU  - Dioun Cyrus
ED  - Forest Briscoe
ED  - Brayden G King
ED  - Jocelyn Leitzinger
PY  - 2018
Y1  - 2018/01/01
TI  - Negotiating Moral Boundaries: Social Movements and the Strategic (Re)definition of the Medical in Cannabis Markets
T2  - Social Movements, Stakeholders and Non-Market Strategy
T3  - Research in the Sociology of Organizations
PB  - Emerald Publishing Limited
SP  - 53
EP  - 82
Y2  - 2024/04/23
ER  -