Because we lack a usable definition of the concept of style to inform research on the creative industries, this chapter takes a first step toward developing a style-based perspective on them. The use of style in disciplines where the study of creative industries occupies a notable position (sociology, anthropology, cultural studies, and management) is compared and contrasted with a series of related concepts (status, fashion, trend, genre, movement, and category). Style is defined as a durable, recognizable pattern of aesthetic choices. Propositions that relate style to an organization’s creative performance are formulated for two types of audience: insiders and outsiders.
I have benefitted from comments by Rodolphe Durand, Paul Hirsch, Candace Jones, and Stoyan Sgourev, to whom I am indebted. An earlier version of this chapter was presented at the 2015 European Theory Development Workshop in Amsterdam and at the 2016 Creative Industries Conference in Edinburgh.
Godart, F. (2018), "Why is Style Not in Fashion? Using the Concept of “Style” to Understand the Creative Industries", Jones, C. and Maoret, M. (Ed.) Frontiers of Creative Industries: Exploring Structural and Categorical Dynamics (Research in the Sociology of Organizations, Vol. 55), Emerald Publishing Limited, pp. 103-128. https://doi.org/10.1108/S0733-558X20180000055005Download as .RIS
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