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Brokerage Styles and Interaction Rituals in Creative Projects: Toward an Interactionist Perspective on Brokerage

Frontiers of Creative Industries: Exploring Structural and Categorical Dynamics

ISBN: 978-1-78743-774-6, eISBN: 978-1-78743-773-9

Publication date: 3 April 2018

Abstract

Despite the importance of brokers in creative projects, limited attention has been devoted to the micro-interactions by which brokers induce others’ collaboration while simultaneously retaining some control over creative production. Building on an interactionist perspective, we develop the concept of brokerage style – i.e., a recognizable pattern in the ways in which a broker interacts with others. By using different brokerage styles in different phases of a creative project, brokers can orient the social interactions among project participants, “charging” those interactions with different types of emotional energy and mutual attention, eventually inducing collective collaboration and limiting participants’ expectations of control. We illustrate our interactionist model of brokerage styles with examples from the music and TV industries.

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Acknowledgements

Acknowledgments

We thank Candy Jones, Silviya Svejenova and Frederic Godart for very valuable comments on previous versions of this paper.

Citation

Furnari, S. and Rolbina, M. (2018), "Brokerage Styles and Interaction Rituals in Creative Projects: Toward an Interactionist Perspective on Brokerage", Jones, C. and Maoret, M. (Ed.) Frontiers of Creative Industries: Exploring Structural and Categorical Dynamics (Research in the Sociology of Organizations, Vol. 55), Emerald Publishing Limited, Leeds, pp. 17-45. https://doi.org/10.1108/S0733-558X20180000055002

Publisher

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Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited