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From Categories to Categorization: A Social Perspective on Market Categorization

From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads

ISBN: 978-1-78714-239-8, eISBN: 978-1-78714-238-1

ISSN: 0733-558X

Publication date: 17 March 2017

Abstract

The popularity of research into categories has grown in recent decades and shows no sign of abating. This introductory article takes stock of the research into two facets of categorization, addressing it both as a cognitive and a social process. We advocate a rebalance toward the social process of categorization, paying more heed to the entity to be categorized, the actors involved, their acts, and the context and timing, which informs these activities. We summarize the contributions to the volume in relation to these dimensions and briefly discuss avenues for future research.

Keywords

Acknowledgements

Acknowledgments

The idea of this volume was germinated during a Professional Development Workshop held during the 2014 Academy of Management. We would like to express our gratitude to all participants in this workshop, to all the contributors of this volume, and to the editor of the RSO series, Michael Lounsbury, to have trusted us in putting together this compendium of excellent texts.

Citation

Durand, R., Granqvist, N. and Tyllström, A. (2017), "From Categories to Categorization: A Social Perspective on Market Categorization", From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads (Research in the Sociology of Organizations, Vol. 51), Emerald Publishing Limited, Bingley, pp. 3-30. https://doi.org/10.1108/S0733-558X20170000051011

Publisher

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Emerald Publishing Limited

Copyright © 2017 Emerald Publishing Limited