The popularity of research into categories has grown in recent decades and shows no sign of abating. This introductory article takes stock of the research into two facets of categorization, addressing it both as a cognitive and a social process. We advocate a rebalance toward the social process of categorization, paying more heed to the entity to be categorized, the actors involved, their acts, and the context and timing, which informs these activities. We summarize the contributions to the volume in relation to these dimensions and briefly discuss avenues for future research.
The idea of this volume was germinated during a Professional Development Workshop held during the 2014 Academy of Management. We would like to express our gratitude to all participants in this workshop, to all the contributors of this volume, and to the editor of the RSO series, Michael Lounsbury, to have trusted us in putting together this compendium of excellent texts.
Durand, R., Granqvist, N. and Tyllström, A. (2017), "From Categories to Categorization: A Social Perspective on Market Categorization", From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads (Research in the Sociology of Organizations, Vol. 51), Emerald Publishing Limited, Bingley, pp. 3-30. https://doi.org/10.1108/S0733-558X20170000051011
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