TY  - CHAP
AB  - Abstract Scholars have primarily focused on how language represents categories. We move beyond this conception to develop a discursive perspective of market categorization focused on how categories are constructed through communicative exchanges. The discursive perspective points to three under-researched mechanisms of category evolution: (1) the interaction between market participants, (2) the power dynamics among market participants and within the discourse, and (3) the cultural and material context in which categories are constructed. In this theoretical paper, we discuss how each of these mechanisms shed light on different phases of category evolution and the methods that could be used to study them.
VL  - 51
SN  - 978-1-78714-238-1, 978-1-78714-239-8/0733-558X
DO  - 10.1108/S0733-558X20170000051004
UR  - https://doi.org/10.1108/S0733-558X20170000051004
AU  - Grodal Stine
AU  - Kahl Steven J.
PY  - 2017
Y1  - 2017/01/01
TI  - The Discursive Perspective of Market Categorization: Interaction, Power, and Context
T2  - From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads
T3  - Research in the Sociology of Organizations
PB  - Emerald Publishing Limited
SP  - 151
EP  - 184
Y2  - 2024/04/26
ER  -