TY - CHAP AB - Abstract The “categorization as a theoretical tool” framework is delineated to clarify how innovation is possible even though candidates for exchange face a “categorical imperative” – pressure from their audience to adopt the conventional practices associated with existing categories. The key insight is that categorization is generally a useful tool for sorting and screening exchange opportunities. This insight is developed to suggest how the nature of the imperative varies with the audience’s objectives and the theory of value it espouses and how the strength of the imperative varies with the social challenges and opportunities for engaging in, and learning from, experiments with unconventionality. VL - 51 SN - 978-1-78714-238-1, 978-1-78714-239-8/0733-558X DO - 10.1108/S0733-558X20170000051001 UR - https://doi.org/10.1108/S0733-558X20170000051001 AU - Zuckerman Ezra W. PY - 2017 Y1 - 2017/01/01 TI - The Categorical Imperative Revisited: Implications of Categorization as a Theoretical Tool T2 - From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads T3 - Research in the Sociology of Organizations PB - Emerald Publishing Limited SP - 31 EP - 68 Y2 - 2024/09/26 ER -