TY  - CHAP
AB  - Abstract We argue for major re-orientation when applying a neo-institutional perspective within the domain of international business (IB), and in research on the multinational corporation (MNC), in particular. On the one hand, we suggest re-conceptualizing MNCs as globally oriented organizations that nonetheless remain firmly anchored in local cultural settings. On the other hand, it seems crucial for institutionalist IB literature to engage more thoroughly with the core underlying assumptions, theoretical constructs, and recent extensions of neo-institutional theory. We present an overview and systematic evaluation of the current state of institutional approaches toward the MNC, and contrast it with research foci that will emerge from a phenomenological-institutional analysis.
VL  - 49
SN  - 978-1-78635-386-3, 978-1-78635-385-6/0733-558X
DO  - 10.1108/S0733-558X20160000049004
UR  - https://doi.org/10.1108/S0733-558X20160000049004
AU  - Walgenbach Peter
AU  - Drori Gili S.
AU  - Höllerer Markus A.
PY  - 2017
Y1  - 2017/01/01
TI  - Between Local Mooring and Global Orientation: A Neo-Institutional Theory Perspective on the Contemporary Multinational Corporation☆
T2  - Multinational Corporations and Organization Theory: Post Millennium Perspectives
T3  - Research in the Sociology of Organizations
PB  - Emerald Publishing Limited
SP  - 99
EP  - 125
Y2  - 2024/04/24
ER  -