Between Local Mooring and Global Orientation: A Neo-Institutional Theory Perspective on the Contemporary Multinational Corporation

Multinational Corporations and Organization Theory: Post Millennium Perspectives

ISBN: 978-1-78635-386-3, eISBN: 978-1-78635-385-6

ISSN: 0733-558X

Publication date: 17 February 2017

Abstract

We argue for major re-orientation when applying a neo-institutional perspective within the domain of international business (IB), and in research on the multinational corporation (MNC), in particular. On the one hand, we suggest re-conceptualizing MNCs as globally oriented organizations that nonetheless remain firmly anchored in local cultural settings. On the other hand, it seems crucial for institutionalist IB literature to engage more thoroughly with the core underlying assumptions, theoretical constructs, and recent extensions of neo-institutional theory. We present an overview and systematic evaluation of the current state of institutional approaches toward the MNC, and contrast it with research foci that will emerge from a phenomenological-institutional analysis.

Keywords

Citation

Walgenbach, P., Drori, G. and Höllerer, M. (2017), "Between Local Mooring and Global Orientation: A Neo-Institutional Theory Perspective on the Contemporary Multinational Corporation ", Multinational Corporations and Organization Theory: Post Millennium Perspectives (Research in the Sociology of Organizations, Vol. 49), Emerald Publishing Limited, pp. 99-125. https://doi.org/10.1108/S0733-558X20160000049004

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Emerald Publishing Limited

Copyright © 2017 Emerald Publishing Limited

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