Crossing a categorical boundary: the implications of switching from non-kosher wine production in the Israeli wine market
Categories in Markets: Origins and Evolution
ISBN: 978-0-85724-593-9, eISBN: 978-0-85724-594-6
Publication date: 21 December 2010
Abstract
With growing interest in the penalties associated with straddling market categories, it is important to develop a stock of evidence about the relative importance of consideration and valuation penalties in different empirical settings. In this chapter, we isolate the possible adverse implications for currently kosher Israeli wine producers that were established as non-kosher producers. Our analysis suggests that crossing the kosher categorical boundary exposes these producers to experience-based penalties that are reflected in lower product quality ratings. However, we find no evidence of additional penalties associated either with consideration (i.e., market access) or with the possession of a convoluted organizational identity.
Citation
Roberts, P.W., Simons, T. and Swaminathan, A. (2010), "Crossing a categorical boundary: the implications of switching from non-kosher wine production in the Israeli wine market", Hsu, G., Negro, G. and Koçak, Ö. (Ed.) Categories in Markets: Origins and Evolution (Research in the Sociology of Organizations, Vol. 31), Emerald Group Publishing Limited, Leeds, pp. 153-173. https://doi.org/10.1108/S0733-558X(2010)0000031007
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited