TY - CHAP AB - Purpose The effective and efficient analysis and application of information lies at the heart of success in today’s world. Greater emphasis is now on the quality of information and the confirmation of its value through effective analysis and review. This includes engaging in dialogue to enhance understanding, the empowering role of technology and the versatility that information provides.Methodology/approach The chapter considers the innovative use of information from different perspectives to encourage readers to reflect on their own experiences and think about their individual and organisational uses of information with a view to being creative and exploring new avenues of use. Two case studies are included to demonstrate possible approaches – not as a definitive way ahead but more as examples of possibilities.Findings There will continue to be new ways of innovating information – some of which we know, others which we don’t yet know. The creative thinking approach that is key to being unafraid to explore and use information to best effect is the overall finding of this chapter.Originality/value With the continually changing landscape of technology, the creative and original use of its application is the key to continued entrepreneurial outcomes. Some suggestions for the innovative use of information are included – certainly not a definitive list – to encourage reflection, inspire creativity and stimulate thinking with the overall aim of gaining value from information. VL - 35 SN - 978-1-78560-730-1, 978-1-78560-731-8/0732-0671 DO - 10.1108/S0732-067120160000035016 UR - https://doi.org/10.1108/S0732-067120160000035016 AU - Smedley Jo PY - 2016 Y1 - 2016/01/01 TI - Innovation and Information T2 - Innovation in Libraries and Information Services T3 - Advances in Library Administration and Organization PB - Emerald Group Publishing Limited SP - 227 EP - 241 Y2 - 2024/04/24 ER -