TY - CHAP AB - In this chapter, we describe how random utility maximization (RUM) discrete choice models are used to estimate the demand for commodity attributes in quality-differentiated goods. After presenting a conceptual overview, we focus specifically on the conditional logit model. We examine technical issues related to specification, interpretation, estimation, and policy use. We also discuss identification strategies for estimating the role of price and non-price attributes in preferences when product attributes are incompletely observed. We illustrate these concepts via a stylized application to new car purchases, in which our objective is to measure preferences for fuel economy. VL - 288 SN - 978-1-84855-313-2, 978-1-84855-312-5/0573-8555 DO - 10.1108/S0573-8555(2009)0000288015 UR - https://doi.org/10.1108/S0573-8555(2009)0000288015 AU - Phaneuf Daniel J. AU - von Haefen Roger H. ED - Daniel J. Slottje PY - 2009 Y1 - 2009/01/01 TI - Chapter 12 Estimating the Demand for Quality with Discrete Choice Models T2 - Quantifying Consumer Preferences T3 - Contributions to Economic Analysis PB - Emerald Group Publishing Limited SP - 317 EP - 347 Y2 - 2024/04/25 ER -