Our chapter contributes to the stream of franchising literature dealing with the use of Internet in franchise networks. Moreover, it can be viewed by franchisors, franchise experts, franchisees, and franchisee candidates as an overview of issues linked to online sales in franchise networks. It also highlights best practices when having a multichannel strategy.
The authors thank the French National Research Agency (ref: FRANBLE – ANR-12-BSH1-0011-01) as well as the Center in Franchising, Retail & Service Chains for their valuable support. They are also grateful to Charline Bernier for her help in the preparation of the manuscript.
Basset, G., Perrigot, R. and Cliquet, G. (2018), "Franchisees Facing Online Sales in a European Legal Context", Healthcare Antitrust, Settlements, and the Federal Trade Commission (Research in Law and Economics, Vol. 28), Emerald Publishing Limited, pp. 375-399. https://doi.org/10.1108/S0193-589520180000028007Download as .RIS
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