Cultural Economics and Ramifications of Home-Brewing, Selling and Consumption of Alcohol among the Maragoli of Western Kenya

Abstract

Practical implications

This work demonstrates that brewers are not passive victims of their productive resource constraints. They exercise ingenuity in producing and selling alcoholic beverages to earn a living even though this venture generates unintended harmful outcomes. This calls for interventions by governmental arms, nongovernmental organizations, and community-based support networks to empower brewers and their clientele to venture into alternative enterprises and consumption of less harmful refreshments. Safety-nets should also be in place to minimize vulnerability and social fragmentation attributable to home-brewed alcohol.

Citation

Gwako, E.L.M. (2017), "Cultural Economics and Ramifications of Home-Brewing, Selling and Consumption of Alcohol among the Maragoli of Western Kenya", Anthropological Considerations of Production, Exchange, Vending and Tourism (Research in Economic Anthropology, Vol. 37), Emerald Publishing Limited, pp. 3-32. https://doi.org/10.1108/S0190-128120170000037002

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