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Cultural Economics and Ramifications of Home-Brewing, Selling and Consumption of Alcohol among the Maragoli of Western Kenya

Anthropological Considerations of Production, Exchange, Vending and Tourism

ISBN: 978-1-78743-195-9, eISBN: 978-1-78743-194-2

ISSN: 0190-1281

Publication date: 10 August 2017

Abstract

Practical implications

This work demonstrates that brewers are not passive victims of their productive resource constraints. They exercise ingenuity in producing and selling alcoholic beverages to earn a living even though this venture generates unintended harmful outcomes. This calls for interventions by governmental arms, nongovernmental organizations, and community-based support networks to empower brewers and their clientele to venture into alternative enterprises and consumption of less harmful refreshments. Safety-nets should also be in place to minimize vulnerability and social fragmentation attributable to home-brewed alcohol.

Keywords

Citation

Gwako, E.L.M. (2017), "Cultural Economics and Ramifications of Home-Brewing, Selling and Consumption of Alcohol among the Maragoli of Western Kenya", Anthropological Considerations of Production, Exchange, Vending and Tourism (Research in Economic Anthropology, Vol. 37), Emerald Publishing Limited, Bingley, pp. 3-32. https://doi.org/10.1108/S0190-128120170000037002

Publisher

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Emerald Publishing Limited

Copyright © 2017 Emerald Publishing Limited