BMW – Mastering the Crises with “New Efficiency?”
Production, Consumption, Business and the Economy: Structural Ideals and Moral Realities
ISBN: 978-1-78441-056-8, eISBN: 978-1-78441-055-1
Publication date: 16 September 2014
Abstract
Purpose
Make a contribution on company business models and typical reactions to economic crises.
Design/methodology/approach
Media-analysis-based case study.
Findings
Crisis is handled through drawing on a strategy deriving from the typical features of the company; through the crisis these features are even intensified.
Research limitations/implications
Multinational companies are complex and only transparent to a small degree; the empirical data therefore rests on a database with articles.
Social implications
Social implications can be seen at the BMW as a functioning example for social partnership as a form of economic embeddedness at the societal level.
Keywords
Acknowledgements
Acknowledgment
We thank Frank Borchers for helpful research assistance and Natalia Bekassow for editorial assistance.
Citation
Pries, L. and Seeliger, M. (2014), "BMW – Mastering the Crises with “New Efficiency?”", Production, Consumption, Business and the Economy: Structural Ideals and Moral Realities (Research in Economic Anthropology, Vol. 34), Emerald Group Publishing Limited, Leeds, pp. 187-208. https://doi.org/10.1108/S0190-128120140000034006
Publisher
:Emerald Group Publishing Limited
Copyright © 2014 Emerald Group Publishing Limited