This paper reveals how subjects create, manipulate, and represent their identities, and social and economic differences through the construction of commodity biographies and ownership histories interpreted as symbolic pantheons. By combining the terms of Marcus (1995) and Fowles (2006), it argues that analyses based on multi-sited fieldwork focusing on commodities crossing cultural or social boundaries, and their transnational/transcultural biographies, should be defined as multi-sited commodity ethnographies.
I am heavily indebted to two anonymous reviewers for their comments on earlier versions of this paper. I am especially grateful to the editor for his useful and thought-provoking suggestions and criticism, as well as for his encouragement. I alone bear responsibility for any errors of fact, interpretation, or judgment. The field research was made possible by the generous support of the following institutions: Hungarian Scientific Research Fund (OTKA, F029504; PD77944); Hungarian State Eötvös Scholarship; Ministry of Hungarian Cultural Heritage; National Cultural Fund of Hungary (2502/1179); Open Society Institute (Budapest); and Soros Foundation.
Berta, P. (2014), "Proprietary Contest, Business Ethics, and Conflict Management: A Multi-Sited Commodity Ethnography", Production, Consumption, Business and the Economy: Structural Ideals and Moral Realities (Research in Economic Anthropology, Vol. 34), Emerald Group Publishing Limited, Bingley, pp. 31-64. https://doi.org/10.1108/S0190-128120140000034000
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