Implications – This chapter's contribution lies in showing how much of what scholars assume to be the communicative content of amateurs is often the result of coordination among organized, and often hybrid, political actors.
Kreiss, D. (2012), "Acting in the Public Sphere: The 2008 Obama Campaign's Strategic Use of New Media to Shape Narratives of the Presidential Race", Earl, J. and Rohlinger, D.A. (Ed.) Media, Movements, and Political Change (Research in Social Movements, Conflicts and Change, Vol. 33), Emerald Group Publishing Limited, Bingley, pp. 195-223. https://doi.org/10.1108/S0163-786X(2012)0000033011
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