To read the full version of this content please select one of the options below:

Acting in the Public Sphere: The 2008 Obama Campaign's Strategic Use of New Media to Shape Narratives of the Presidential Race

Media, Movements, and Political Change

ISBN: 978-1-78052-880-9, eISBN: 978-1-78052-881-6

ISSN: 0163-786X

Publication date: 22 May 2012

Abstract

Implications – This chapter's contribution lies in showing how much of what scholars assume to be the communicative content of amateurs is often the result of coordination among organized, and often hybrid, political actors.

Keywords

Citation

Kreiss, D. (2012), "Acting in the Public Sphere: The 2008 Obama Campaign's Strategic Use of New Media to Shape Narratives of the Presidential Race", Earl, J. and Rohlinger, D.A. (Ed.) Media, Movements, and Political Change (Research in Social Movements, Conflicts and Change, Vol. 33), Emerald Group Publishing Limited, Bingley, pp. 195-223. https://doi.org/10.1108/S0163-786X(2012)0000033011

Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited