Collective Identity Narratives: Historical and Emergent Stories of Selfhood in a Deindustrializing Community

Abstract

Purpose – The chapter seeks to broaden the literature on narrative identity by focusing on the processes by which collective, or group, identity narratives develop over time.

Methodology/approach – The chapter combines a “netnography” approach (i.e., ethnography using the Internet) with traditional ethnographic procedures in order to develop an in-depth case study of the collective identity narratives of a selected community that is undergoing rapid economic change.

Findings – Over the course of approximately one century, there have been six distinguishable identity narratives in the selected community. We show that three of these, covering most of the period under investigation, have historical value, while three others are currently competing to become a new narrative identity adapted to the community's altered situation.

Research limitations/implications – The online survey used in the research elicited responses from a broad range of persons nationwide, including both current and former residents. The total number of responses, however, was relatively limited, and we cannot be certain to what degree they represent the views of all current members of the community.

Practical implications – The findings of the chapter may prove useful to local citizens, as well as elected officials and business leaders, as they seek to develop strategic plans for the community's future.

Social implications – The research reveals significant differences in attitudes among older and younger residents, as well as between those who had some association with the community's steel mill and those who did not.

Originality/value of paper – The chapter seeks to make theoretical, methodological, and empirical contributions. On the conceptual level, the discussion raises the seldom explored issue of collective narratives. Methodologically, the analysis adds to the literature on “netnography,” which has thus far been largely dominated by scholars in management. Empirically, the chapter identifies specific stories emerging in a deindustrializing community.

Citation

Nichols, L.T. and Rine, J. (2012), "Collective Identity Narratives: Historical and Emergent Stories of Selfhood in a Deindustrializing Community", Denzin, N.K. (Ed.) Studies in Symbolic Interaction (Studies in Symbolic Interaction, Vol. 39), Emerald Group Publishing Limited, Leeds, pp. 121-149. https://doi.org/10.1108/S0163-2396(2012)0000039006