Consumer Health Information Literacy and Information Behavior of Young Adults

Abstract

As digital natives, young adults have been found to consider themselves to have good information literacy skills, when in fact many do not. Past research indicates that not only do young adults rely heavily on information obtained from the web and social networks, but also that they may not be able to judge the authenticity, validity, and reliability of digital information, and may share misinformation among themselves. This can be particularly problematic in the context of health information. Two complementary research studies investigated young adults’ information needs and information seeking in support of their personal well-being, and in comparison to academic and other everyday-life information domains. Results show that young adults consider a range of factors as part of their well-being; these include physical and mental health, spirituality, social connections, and financial stability. They engage in information seeking (active and passive) in support of all of these factors. While they were able to identify information resources as more or less credible, they did not necessarily choose highly credible resources most frequently. Interestingly, they did not use social media sources frequently in the context of health information, choosing to deliberately maintain a degree of privacy with respect to health. While there is evidence of some information literacy skills, there remains a need for further and more extensive information literacy education. This should be addressed by librarians from academic, consumer health, public, and school libraries.

Citation

Bartlett, J.C. (2020), "Consumer Health Information Literacy and Information Behavior of Young Adults", Jean, B.S., Jindal, G., Liao, Y. and Jaeger, P.T. (Ed.) Roles and Responsibilities of Libraries in Increasing Consumer Health Literacy and Reducing Health Disparities (Advances in Librarianship, Vol. 47), Emerald Publishing Limited, Leeds, pp. 103-118. https://doi.org/10.1108/S0065-283020200000047005