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A dictionary of marketing (4th edition)

Stuart Hannabuss (Independent Reviewer and Researcher, Aberdeen, UK)

Reference Reviews

ISSN: 0950-4125

Article publication date: 17 October 2016

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Citation

Hannabuss, S. (2016), "A dictionary of marketing (4th edition)", Reference Reviews, Vol. 30 No. 8, pp. 15-16. https://doi.org/10.1108/RR-06-2016-0156

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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