TY  - JOUR
AB  - 
VL  - 28
IS  - 6
SN  - 0950-4125
DO  - 10.1108/RR-05-2014-0128
UR  - https://doi.org/10.1108/RR-05-2014-0128
AU  - Christine D. Reid
PY  - 2014
Y1  - 2014/01/01
TI  - Dictionary of Advertising and Marketing Concepts
T2  - Reference Reviews
PB  - Emerald Group Publishing Limited
SP  - 25
EP  - 25
Y2  - 2024/04/18
ER  -