The purpose of the analyses is to understand competitive positions and strategies of companies competing with niche products in the bottomweight market. This market is chosen because it represents a significant consumption market in the United States where domestic textile manufacturers still have a presence. The results indicate that growth rates are higher for downstream companies, although a larger number of upstream companies are privately held. Companies in all sectors of the supply chain are found to be utilizing supply chain and brand management strategies.
Allen, R., Parrish, E., Cassill, N.L., Oxenham, W. and Jones, M.R. (2008), "Competitive Analysis of Niche Product Supply Chains", Research Journal of Textile and Apparel, Vol. 12 No. 3, pp. 18-29. https://doi.org/10.1108/RJTA-12-03-2008-B002
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