To read the full version of this content please select one of the options below:

Competitive Analysis of Niche Product Supply Chains

Reece Allen (North Carolina State University College of Textiles, Raleigh, North Carolina, USA)
Erin Parrish (East Carolina State University, Greenville, North Carolina, USA)
Nancy L. Cassill (North Carolina State University College of Textiles, Raleigh, North Carolina, USA)
William Oxenham (North Carolina State University College of Textiles, Raleigh, North Carolina, USA)
Michelle R. Jones (North Carolina State University College of Textiles, Raleigh, North Carolina, USA)

Research Journal of Textile and Apparel

ISSN: 1560-6074

Article publication date: 1 August 2008

Abstract

The purpose of the analyses is to understand competitive positions and strategies of companies competing with niche products in the bottomweight market. This market is chosen because it represents a significant consumption market in the United States where domestic textile manufacturers still have a presence. The results indicate that growth rates are higher for downstream companies, although a larger number of upstream companies are privately held. Companies in all sectors of the supply chain are found to be utilizing supply chain and brand management strategies.

Keywords

Citation

Allen, R., Parrish, E., Cassill, N.L., Oxenham, W. and Jones, M.R. (2008), "Competitive Analysis of Niche Product Supply Chains", Research Journal of Textile and Apparel, Vol. 12 No. 3, pp. 18-29. https://doi.org/10.1108/RJTA-12-03-2008-B002

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008 Emerald Group Publishing Limited