TY  - JOUR
AB  - Purpose The purpose of this paper is to develop a conceptual model for the mode of entry in a particular case of global MNEs entering into emerging markets.Design/methodology/approach The conceptual model builds on institutional theory and follows an integrated approach of entry mode theories using bargaining theory, the liability of foreignness and local legitimacy.Findings The conceptual model introduces five propositions.Research limitations/implications The study has policy implications for emerging market institutions. Also, the model highlights the significance of long-term vision in global MNEs’ sustainability. However, the model excludes the MNEs’ internal institutions, home country institutions, as well as institutional and cognitive distances.Originality/value The conceptual model addresses the dynamics of MNEs’ entry decisions with long-term strategic vision. It helps to recognize the global MNEs’ internalization of the host country’s formal and informal institutions when the bargaining power is in imbalance.
VL  - 30
IS  - 1
SN  - 2059-6014
DO  - 10.1108/RIBS-04-2019-0046
UR  - https://doi.org/10.1108/RIBS-04-2019-0046
AU  - Enkhtaivan Bolortuya
AU  - Davaadorj Zagdbazar
PY  - 2020
Y1  - 2020/01/01
TI  - An integrated-dynamic mode of entry model: global MNEs entering into emerging markets
T2  - Review of International Business and Strategy
PB  - Emerald Publishing Limited
SP  - 97
EP  - 107
Y2  - 2024/04/19
ER  -