TY - JOUR AB - Purpose Investors label high (low) book-to-market (B/M) firms as value (growth) companies. The conventional wisdom supports that growth stocks grow faster than the value ones, creating greater shareholder value. The Purpose of this paper is to analyze how stocks of growth and value companies create value for their shareholders in Brazil, compared to the USA market. For this, the authors analyze three dimensions of return.Design/methodology/approach First, the authors perform portfolios to analyze the growth rates of shareholders’ return. Then, the authors perform regressions to study the explanatory power of the B/M in growth. The data come from Thomson Reuters Eikon database and the Brazilian Institute of Geography and Statistics. The authors select all non-financial firms with available data from 1997 to 2017.Findings The profitability of growth firms is higher than the value ones, in almost every year after the portfolios’ formation, with little variation. Contrary to the findings for the US market, growth companies in Brazil show higher dividend growth than value companies.Research limitations/implications It is possible that the database does not contain complete and entirely reliable accounting data, which may partially affect the results.Practical implications The findings contradict those exposed in the USA. The implications are the inverse of the US study: the duration-based explanation could be a vital factor for the value premium in the Brazilian stock market. Also, the findings support the standard valuation techniques and help the growth rates estimation in the valuation process (top-down approach).Originality/value This study is the first to compare the profitability and dividend growth of growth/value stocks in the Brazilian market. Overall, growth stocks have considerable profitability, and dividend growth compared to value stocks. VL - 26 IS - 3 SN - 2177-8736 DO - 10.1108/REGE-12-2018-0127 UR - https://doi.org/10.1108/REGE-12-2018-0127 AU - Vasconcelos Lucas Nogueira Cabral de AU - Martins Orleans Silva PY - 2019 Y1 - 2019/01/01 TI - Value and growth stocks and shareholder value creation in Brazil T2 - Revista de Gestão PB - Emerald Publishing Limited SP - 293 EP - 312 Y2 - 2024/04/24 ER -