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Judgments of ethically questionable financial practices: a new perspective

Daphne Sobolev (School of Management, University College London, London, UK)
James Clunie (Long-Short Consulting Limited, Cambridge, UK)

Review of Behavioral Finance

ISSN: 1940-5979

Article publication date: 13 May 2022

Issue publication date: 19 June 2023

102

Abstract

Purpose

Research has suggested that ethics judgments should be made from an impartial perspective. However, people are often partial about their money. This study aims to investigate the extent to which perspectives – the perspective of those who can gain from the use of a financial practice and the perspective of those who can incur losses due to it – affect lay people’s ethics and legality judgments of the practice. In addition, it asks which factors influence their investment intentions.

Design/methodology/approach

The study uses a between-participant scenario experiment, in which participants are presented with cases of predatory trading and front running. Each participant is asked to take either a gain or loss perspective through the formulation of the presented cases. Subsequently, all participants make ethics, legality and investment intention judgments.

Findings

The authors establish that perspectives significantly affect people’s ethics judgments and, to a lesser extent, their legality judgments. People’s investment intentions depend on their perspectives, too, as well as on their financial considerations, ethics judgments, legality judgments and trust.

Originality/value

Research has focused on relatively stable determinants of people’s ethics judgments of financial practices. This paper shows that the situational prospect of profit can sway lay people’s judgments. When people take the gain perspective, they judge financial practices to be more ethical than when they take the loss perspective. Furthermore, people’s perspectives can distort their legality judgments and influence their investment intentions.

Keywords

Acknowledgements

This paper forms part of a special section “Behavioural Finance and Ethics”, guest edited by Robert Hudson.

This study has been funded by the School of Management, University College London.

Citation

Sobolev, D. and Clunie, J. (2023), "Judgments of ethically questionable financial practices: a new perspective", Review of Behavioral Finance, Vol. 15 No. 3, pp. 292-308. https://doi.org/10.1108/RBF-09-2021-0185

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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