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Abnormal trading around common factor pricing models

Jiexin Wang (Shenzhen International Business School, Shenzhen University, Shenzhen, China) (College of Business, Pennsylvania State University, University Park, Pennsylvania, USA)
Xue Han (Department of Finance, San Francisco State University, San Francisco, California, USA)
Emily J. Huang (Department of Finance and Marketing, California State University, Chico, Chico, California, USA)
Christopher Yost-Bremm (Department of Finance, San Francisco State University, San Francisco, California, USA)

Review of Behavioral Finance

ISSN: 1940-5979

Article publication date: 8 November 2019

Issue publication date: 15 October 2020

162

Abstract

Purpose

The purpose of this paper is to investigate the impact of factor-based trading strategies on pricing and volume.

Design/methodology/approach

The authors employ a regression discontinuity approach to identify abnormalities in volume or pricing around expected portfolio changes. In addition, the authors characterize more granular effects on pricing and volume as a result of portfolio re-classification through Fama and Macbeth (1973) regressions.

Findings

The authors find that firms which are predicted to transfer among the factor portfolios of Fama and French (1993) exhibit strong and statistically significant short-term variation in stock price and volume. Short-term returns around the cutoff values comprising SMB and HML tend to be temporarily high if the firm is predicted to move into a long component of a factor-mimicking portfolio, and temporarily low if moving into a short component. Similar results are apparent when examining movement in and out of the 25 size and book-to-market sorted test asset portfolios.

Practical implications

The use of portfolio strategies formulated on the basis of sorting procedures, while once upon a time a niche market in the portfolio management industry, is now ubiquitous. The results of this study raise interesting methodological questions about the pricing implications arising from these common methodologies.

Originality/value

This study makes a number of contributions. First, it contributes to the idea that the publication or dissemination of trading strategies or – more generally – common portfolio sorting methods, leads to effects on pricing and volume through commonly motivated trading pressure. In other words, recipe-like discoveries of advantageous trading strategies lead to a synthetic creation of demand. Second, by noting that a lot of factor-focused trading activity begins around July and August of each year, the study relates to existing literature which documents seasonal variation in stock returns and volume. The findings raise questions about what guides institutional investors’ portfolio allocation decisions and whether these are optimal in aggregate.

Keywords

Citation

Wang, J., Han, X., Huang, E.J. and Yost-Bremm, C. (2020), "Abnormal trading around common factor pricing models", Review of Behavioral Finance, Vol. 12 No. 4, pp. 317-334. https://doi.org/10.1108/RBF-03-2019-0038

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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