TY - JOUR AB - Purpose This paper aims to offer a perspective to interpret qualitative data drawing on the introduction of the notion of “embodied practice-based research”.Design/methodology/approach Drawing on a comprehensive literature review to support a meta-theoretical approach, we developed a theoretical essay.Findings The body is not only a field of studies but a mean of study as well. The embodied practice-based research is an inquiry style to access the tacit texture of social action and cognition.Practical implications Embodied practice-based research may impact qualitative researchers’ education and the way to report methodological proceedings and data report.Originality/value The core contribution of the paper is the introduction of a new research style able to change how researchers’ bodies may be used in qualitative management research. VL - 54 IS - 4 SN - 2531-0488 DO - 10.1108/RAUSP-04-2019-0066 UR - https://doi.org/10.1108/RAUSP-04-2019-0066 AU - Bispo Marcelo de Souza AU - Gherardi Silvia PY - 2019 Y1 - 2019/01/01 TI - Flesh-and-blood knowing: Interpreting qualitative data through embodied practice-based research T2 - RAUSP Management Journal PB - Emerald Publishing Limited SP - 371 EP - 383 Y2 - 2024/04/20 ER -