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Inside-out: cultural insiders as informants in outsider qualitative fieldwork

Lorraine Marie Cowley (Faculty of Business and Logistics, Bahrain Polytechnic, Isa Town, Bahrain)
Felicity Kelliher (School of Business, South East Technological University, Waterford, Ireland)

Qualitative Research in Organizations and Management

ISSN: 1746-5648

Article publication date: 2 March 2023

Issue publication date: 22 March 2023

277

Abstract

Purpose

To document our experiences as female non-native researchers carrying out qualitative research in another country (Bahrain), and to reflect on our interactions with cultural insiders (CIs) as informants in this qualitative study. CIs share cultural commonalities such as language, social background and culture and are considered accepted members of the local community.

Design/methodology/approach

Two Bahraini academics were recruited as CIs for a qualitative research study and informant data was collected through face-to-face unstructured interviews over a period of 16 months. Data analysis involved manual and NVivo analytical processes.

Findings

Research findings derived three main themes: perceptions relating to the research participant interview template, views on collaboration in Bahrain, and research practicalities. CI engagement offered an opportunity to get fresh perspectives and insights that ultimately informed and improved the standard of research practice.

Research limitations/implications

As knowledge is subjective, multidimensional and partial, the inclusion of CIs offers a greater opportunity to capture true meaning within the data. Through close proximity to the research context, CIs can share pivotal social insights on the design of interview instruments and process, and on member checking and findings. However, CIs come with their own experiences and views of their community, a recognised limitation in this study.

Practical implications

A CI research protocol, designed to set boundaries and document the steps involved in CI engagement offers a process that may be replicated or adapted in future research and ensures parameters are observed for all parties and affords the security of insider counsel where and when needed.

Originality/value

The methodological approach of incorporating CIs as informants from the Middle East, is novel in management research.

Keywords

Acknowledgements

With sincere thanks to both cultural insiders who acted as informants in this study.

An earlier version of this manuscript was submitted to the British Academy of Management Conference 2021. The authors are very grateful to the reviewers and conference attendees for their valuable advice.

The study did not receive any specific fund or research grant to carry out this study.

Citation

Cowley, L.M. and Kelliher, F. (2023), "Inside-out: cultural insiders as informants in outsider qualitative fieldwork", Qualitative Research in Organizations and Management, Vol. 18 No. 1, pp. 1-21. https://doi.org/10.1108/QROM-11-2022-2426

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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