Video “talks back” in a relational research approach
Qualitative Research in Organizations and Management
ISSN: 1746-5648
Article publication date: 13 June 2016
Abstract
Purpose
The author argues for the use of unedited, fixed-camera-position video footage in relationally responsive research grounded in Bakhtinian dialogic theory. The purpose of this paper is to offer an empirical example of such a use, and shows how this contrasts with an ethnomethodological interactionist use of similar types of video footage.
Design/methodology/approach
The empirical material is taken from an ethnographic study of a project group in the UK, in which video is used alongside other data during the fieldwork period.
Findings
The author proposes that the audio-visual detail of social interaction and the sense of experiential immersion upon re-viewing can provide a “talking back” dialogic potential for video recordings, that helps to show multiple narratives in social interaction other than the researcher’s original interpretation, and that points to new ways to engage with research participants.
Research limitations/implications
The paper focuses specifically on unedited video footage that is generated through fixed-camera positions. It is also limited to the ethnographic fieldwork period rather than the textual practices of writing up research.
Practical implications
The purpose and positioning of unedited, fixed-camera-position video footage in the empirical study is contrasted with other research approaches to video. Through this contrast, the paper offers methodological support for a way of using such footage which brings out a range of voices and alternative perspectives on social interaction.
Originality/value
The paper contributes to the methodological literature by discussing a research approach in which both interactionist and phenomenological qualities of video footage were combined to develop a radically reflexive (Cunliffe, 2003) purpose for video in relational research.
Keywords
Acknowledgements
The author would like to thank the editor and anonymous reviewers for their insightful thoughts and constructive comments during the review process, which helped the final shaping of this paper.
Citation
Mumford, C. (2016), "Video “talks back” in a relational research approach", Qualitative Research in Organizations and Management, Vol. 11 No. 2, pp. 92-109. https://doi.org/10.1108/QROM-05-2014-1224
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited