TY  - JOUR
AB  - Purpose The purpose of this paper is to consider the potential of visual (i.e. non-textual) research methods in community-based participatory research.Design/methodology/approach The authors draw on a case illustration of a photo- and video-voice campaign involving rural communities in British Columbia, Canada.Findings The authors find that visual research methods, in the form of photo- and video-voice campaigns, allow participants to form ties between their community and the broader sociocultural, natural and political milieu in which their community is located. The authors highlight the benefits of using such methodological approaches to capture an emic perspective of community building.Originality/value The contribution of this study is twofold. First, this study uses a photo- and video-voice campaign to showcase the role of visuals in articulating community pride – that is, how locals construct identity – and a sense of belongingness. Second, by focusing its analytical gaze on the idea of “community,” this paper revisits the importance of active involvement of research participants in the execution of empirical studies. Ultimately, the authors urge organization and management studies scholars, as well as those working in the social sciences more broadly, to further explore the value of innovative community-based research approaches in future work.
VL  - 14
IS  - 4
SN  - 1746-5648
DO  - 10.1108/QROM-03-2018-1621
UR  - https://doi.org/10.1108/QROM-03-2018-1621
AU  - Li Eric Ping Hung
AU  - Prasad Ajnesh
AU  - Smith Cristalle
AU  - Gutierrez Ana
AU  - Lewis Emily
AU  - Brown Betty
PY  - 2018
Y1  - 2018/01/01
TI  - Visualizing community pride: engaging community through photo- and video-voice methods
T2  - Qualitative Research in Organizations and Management: An International Journal
PB  - Emerald Publishing Limited
SP  - 377
EP  - 392
Y2  - 2024/04/19
ER  -