To read the full version of this content please select one of the options below:

Visualizing community pride: engaging community through photo- and video-voice methods

Eric Ping Hung Li (University of British Columbia, Kelowna, Canada)
Ajnesh Prasad (Royal Roads University, Victoria, Canada) (Tecnologico de Monterrey, Mexico City, Mexico)
Cristalle Smith (University of British Columbia, Kelowna, Canada)
Ana Gutierrez (University of Toronto, Toronto, Canada)
Emily Lewis (University of British Columbia, Kelowna, Canada)
Betty Brown (Independent Researcher, Malaga, Spain)

Qualitative Research in Organizations and Management

ISSN: 1746-5648

Article publication date: 7 December 2018

Issue publication date: 21 November 2019

288

Abstract

Purpose

The purpose of this paper is to consider the potential of visual (i.e. non-textual) research methods in community-based participatory research.

Design/methodology/approach

The authors draw on a case illustration of a photo- and video-voice campaign involving rural communities in British Columbia, Canada.

Findings

The authors find that visual research methods, in the form of photo- and video-voice campaigns, allow participants to form ties between their community and the broader sociocultural, natural and political milieu in which their community is located. The authors highlight the benefits of using such methodological approaches to capture an emic perspective of community building.

Originality/value

The contribution of this study is twofold. First, this study uses a photo- and video-voice campaign to showcase the role of visuals in articulating community pride – that is, how locals construct identity – and a sense of belongingness. Second, by focusing its analytical gaze on the idea of “community,” this paper revisits the importance of active involvement of research participants in the execution of empirical studies. Ultimately, the authors urge organization and management studies scholars, as well as those working in the social sciences more broadly, to further explore the value of innovative community-based research approaches in future work.

Keywords

Acknowledgements

The authors gratefully acknowledge Lois Fearon for her thoughtful comments on an earlier version of this paper. The authors also thank Peter Svensson and two anonymous reviewers whose encouraging comments advanced several aspects of this paper.

Citation

Li, E.P.H., Prasad, A., Smith, C., Gutierrez, A., Lewis, E. and Brown, B. (2019), "Visualizing community pride: engaging community through photo- and video-voice methods", Qualitative Research in Organizations and Management, Vol. 14 No. 4, pp. 377-392. https://doi.org/10.1108/QROM-03-2018-1621

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

Related articles