TY  - JOUR
AB  - 
VL  - 17
IS  - 2
SN  - 1352-2752
DO  - 10.1108/QMR-12-2013-0090
UR  - https://doi.org/10.1108/QMR-12-2013-0090
AU  - Melewar T.C.
PY  - 2014
Y1  - 2014/01/01
TI  - Advancing branding research: a qualitative agenda
T2  - Qualitative Market Research: An International Journal
PB  - Emerald Group Publishing Limited
Y2  - 2024/09/19
ER  -