TY - JOUR AB - VL - 17 IS - 4 SN - 1352-2752 DO - 10.1108/QMR-10-2013-0076 UR - https://doi.org/10.1108/QMR-10-2013-0076 AU - Strong Colin PY - 2014 Y1 - 2014/01/01 TI - The challenge of “Big Data”: What does it mean for the qualitative research industry? T2 - Qualitative Market Research: An International Journal PB - Emerald Group Publishing Limited SP - 336 EP - 342 Y2 - 2024/04/19 ER -