TY - JOUR AB - Purpose– This paper aims to offer junior scholars a front-to-back guide to writing an academic, theoretically positioned, qualitative research article in the social sciences. Design/methodology/approach– The paper draws on formal (published) advice from books and articles as well as informal (word-of-mouth) advice from senior scholars. Findings– Most qualitative research articles can be divided into four major parts: the frontend, the methods, the findings, and the backend. This paper offers step-by-step instructions for writing each of these four parts. Originality/value– Much of the advice in this paper is taken-for-granted wisdom among senior scholars. This paper makes such wisdom available to junior scholars in a concise guide. VL - 19 IS - 1 SN - 1352-2752 DO - 10.1108/QMR-08-2015-0074 UR - https://doi.org/10.1108/QMR-08-2015-0074 AU - Gopaldas Ahir PY - 2016 Y1 - 2016/01/01 TI - A front-to-back guide to writing a qualitative research article T2 - Qualitative Market Research: An International Journal PB - Emerald Group Publishing Limited SP - 115 EP - 121 Y2 - 2024/04/25 ER -